Michael Delich - What You Need to Know About Digital Billboard Advertising
Michael Delich has been in the sales and marketing business for forty years and knows that billboards still play an important role in marketing. Businesses can use the power of billboards to market their products and services in ways that can be as effective as any other form of digital advertising. Michael Delich is the President of Waitt Outdoor, LLC a leading outdoor advertising company. Here are a few things you need to know about digital billboard advertising.
Competing with Traditional Media
In the last several years, digital billboard advertising has become quite popular and serves as a strong competitor of traditional media such as newspapers, television, radio, and Internet. One of the biggest advantages with digital billboards it that there is no lead-time needed to change the displayed message, which makes it easy for advertisers to experiment with new designs. Digital billboards have become the popular medium of advertising for department stores, sports teams, real estate companies, restaurants, among others.
Targeted Advertising
Digital billboards are ideal if you want to target your audience. People spend more time in their cars now that every before, and this give you the opportunity to target them while they drive. Digital billboards are hard to ignore, and cannot be turned off if you don’t want to watch the advertisement. They are also ideal for conveying relevant messages to your audience, making it one of the most popular means of advertising.
Michael Delich has been in sales and marketing for four decades.
Source: http://www.teamclarus.com/blog/2011/02/grow-your-digital-billboard-sales-in-six-easy-steps/
Michael Delich – Prime Negotiating Skills
Michael Delich took over as President and Chief Operating Officer (COO) of Waitt Media in Omaha, Nebraska in 1996. He was in charge of Waitt Radio, Waitt Television, Waitt Outdoor, Waitt Interactive, Gold Circle Entertainment and Gold Circle Films, until the parent company dissolved in 2005. Michael Delich then bought into Waitt Outdoor, LLC, and he currently serves as president of the company. Waitt Outdoor, LLC., deals in outdoor advertising. He possess excellent leadership skills and over the course of his forty-year career, Michael Delich has directed many sales teams down pathways of success. One of his leading attributes that’s catapulted Michael Delich to the elite level is his prime negotiating skills.
When negotiating, define the you are willing to accept well in advance. For example, a 25% discount might seem successful, but when the meeting is over and you begin the paperwork, it might be something you cannot accept. Make sure you have a clear definition of the limits on price discounts and other things before you meet with your prospect.
Furthermore, after the terms of your deal have been presented, always let your prospect negotiate first. Often salespeople like to offer an adjustment or discount before the prospect has even said anything. Avoid this tactic. Let the prospect start talking first; see what they have to say in regards to your proposal first before offering any discount.
Avoid giving ranges, too. If your prospect wants a discount on the product’s price, don’t immediately offer a discount between 15% and 20%. Only quote one specific figure when offering a discount. No one will accept 15% if you just offered a discount up to 20%. Be specific in what you say, and never even bring up ranges by percent.
Michael Delich boasts prime negotiating skills, always managing to come up with a win-win situation.
Source: http://blog.hubspot.com/sales/essential-negotiation-skills-for-salespeople
Michael Delich – How to Motivate Your Sales Team
Michael Delich was the Vice President of Sales and Marketing at American Gramophone Records, he successfully led the sales teams by significantly increasing revenue generation for the company. Sales is a tough job — tough on your energy level and tough on your ego, which is why sales representatives often earn high salaries. However, often times, even a great salary isn’t enough to combat the steep competition and finicky customers that sales representatives deal with on a day-to-day basis. Michael Delich has been in sales and marketing for over forty years and understands how to motivate your sales team.
He believes in using commission as a driving force. If you want to motivate your sales team and augment company profit margins, then instituting changes to your commission structure is a fabulous idea. If you are looking to push a new product, offer a higher commission for team members who rake in the most sales. Encourage your sales to go after clients and be clear that their extra effort will pay off through new commission policies.
Also, without building a strong team, there is no way you will achieve exemplary results. Curate your dream team by providing mentorship, training, support and encouragement. Take the initiative to invest in your team, and soon enough, you will see your investments yield dividends. Since your whole company depends on the success of the sales team, you might want to get the others in the organization to encourage the sales team, too. Announce campaigns and contests for the whole firm to support the sales’ team initiative to bring in new customers.
Michael Delich is currently the President of Waitt Outdoor, LLC. He’s passionate about marketing and offering advice on how to motivate your sales team.
http://www.success.com/mobile/article/how-to-motivate-your-sales-staff
Michael Delich – Strength-Based Management
Michael Delich has worked in marketing and sales for over four decades, holding a wide range of leadership positions including VP of marketing and sales at American Gramophone Records. He attended Bellevue University and University of Nebraska at Omaha. After college, he served as an electronics technician aboard the USS Kansas City for five years. Michael Delich is committed to excellence and success, and he’s a proponent of strength-based management. He’s known for always expanding his professional network and having an admirable reputation, attained by treating others with dignity, equality and respect in his day-to-day life.
If you are interested in applying strength-based leadership skills to your professional responsibilities and power delegations, then ask your team members which segment of a particular project each person or pair wants to tackle (as opposed to indiscriminately assigning tasks). In other words, identify the best fit for a project by taking stock of your employees’ unique and individual skills. For example, if one of your team members is neither passionate nor knows very much about analytics, then don’t assign him or her a project that encompasses analytics. It’s that simple. By exemplifying such leadership pedagogical tactics, your team will innovate instead of just meet deadlines, thereby innovating your company as well.
Furthermore, in Michael Delich’s experience, diversity of perspective, age, ethnicity, passion and culture yield more productive, far-reaching and admirable teams of employees. Then, when strength-based management principles are applied, nothing will stand in your employees’ way. No leader wants to waste time and energy explaining and re-explaining how to complete a job; that’s why it’s essential to hire a well-rounded team in which each person is a self-starter, bringing special skills and expertise to the job.
Michael Delich is the President of Waitt Outdoor, LLC and is experienced in management issues and strength-based management.
*http://www.forbes.com/sites/ekaterinawalter/2013/08/27/four-essentials-of-strength-based-leadership/#35f56f18fa21
*http://www.ignitiongroup.com/guide/how-to-take-a-strengths-based-approach-to-managing-people/
Michael Delich – Tips For Hiring Managers
Michael Delich has worked in management and sales for over forty years. Before formally kicking off his career as a manufacturer’s representative, he attended Bellevue University and the University of Nebraska at Omaha. He also served aboard the USS Kansas City in the United States Navy after earning his Bachelor’s, working as an electronics technician. Throughout his extensive and impressive career, Michael Delich has hired many people to work for his companies. He has a few tips for hiring managers including preparing a specific list of questions, remembering to behave in a respectful and unselfish manner, and interviewing candidates with additional staff members.
If you are a hiring manager, do not talk about yourself during an interview. Do not discuss the opportunity offered to the candidate at length either. Instead, allow sufficient time for the candidate to speak and impress you. This tactic gives hiring managers a lot more to go off when making final decisions.
Also, as a hiring manager, you don’t have to interview everyone. Sometimes it’s smarter to delegate interview responsibilities to your team members: the candidate gets a better idea of the office’s atmosphere and your staff gets increased responsibility. Perhaps some candidates will display never-before-seen characteristics because someone new or different is conducting the interview.
Before the interview, prepare a list of questions you plan to ask candidates. This saves time and energy, lending more time and energy to conversation. Questions Michael Delich always asks include “Why are you interested in this particular role?” and “What do you find interesting about the organization?”
Michael Delich was the President and COO of Waitt Media from 1996 to 2005. He has many tips for hiring managers to impress their own superiors and find achieve success in the workplace.
*http://talentmarket.org/services/tips-for-hiring-managers/
Michael Delich - Strategic Planning for Business
Michael Delich, president and partner of Waitt Outdoors LLC, and other successful sales and marketing executives, earned their accolades and experience through employing efficient strategic planning methods to make their companies profitable. There are some key strategic planning methods that can assist a manager and his organization in creating a clear vision for the future and then achieving that goal.
An effective and successful business manager will use engagement to get his employees on board with the vision and end goals of a sales and marketing campaign. Engaging the staff in the process will empower them and lead to lucrative results for the company. In strategic planning, success only comes when all employees of all departments understand the plan and are involved in making the plan a reality. At this point, the marketing executive needs to use innovation to advance the strategic plan to the next level.
Creating teams of employees who don’t fully understand the strategic plan and expecting them to be innovative is a recipe for failure. It is the business executive’s responsibility to clearly deliver the plan and provide appropriate innovative techniques to his employees. Businesses that have a successful track record of excellent strategic planning are Google, BMW, and Apple.
Profitable sales and marketing executives like Michael Delich know that promoting an engaging, vibrant company culture is another vital component of a successful strategic plan. Clear communication from management to staff is key, especially in regards to strategic plans and change within the company. Executives need to make sure their staff is on board with changes in plans, and not afraid to see them implemented.
Source: https://bia.ca/5-key-factors-to-successful-strategic-planning-2/
Michael Delich - Radio Business Sales
Michael Delich, president and partner of Waitt Outdoors LLC, has, like many other successful and profitable executives, a wide range of experience in sales and marketing. One area of particular interest in modern times is surviving in the radio business, a significant challenge in the age of the internet. Delich, who headed Waitt Radio for a time, is aware of the daunting prospects facing radio executives today.
Sales and marketing executives in the radio business have had to change and adapt the focus of their style due to the impact of technology on the medium and the changing consumer base. Executives can no longer depend on selling based on volume or ratings; sales executives must meet with potential clients and personally convince them that advertising on radio can still be a beneficial and profitable venue.
In order to gain and then keep a client, sales executives must be able to clearly prove that the client will see a return on her investment, and will reassure the client that the sales company will make sure that all approaches it takes are worthwhile, or immediately change the ones that aren’t generating profit.
Savvy sales and marketing professionals, like Michael Delich, know that in the radio industry, measureable outcomes are necessary to keep the client. This means identifying the demographics the client is trying to reach, and then seeing the situation from that audience’s perspective. If radio is the medium that a company which sells engagement and wedding jewelry uses, the sales executive must visit the company and develop an advertising strategy that will appeal most to the company’s targeted audience.
Source: http://www.markramseymedia.com/2013/01/dave-ramsey-on-the-future-of-radios-business-model/
Michael Delich - Negotiation in Sales
Shrewd, confident, and successful sales and marketing professionals, like Michael Delich, president of Waitt Outdoors LLC, are experts at the methods of negotiation. Mastering this skill is integral to operating a profitable sales campaign. Negotiation techniques can come in handy in virtually any sales or marketing scenario, and experienced executives, such as Delich, are aware and ready for any opportunity to use these skills to their advantage.
Efficacious sales managers will use numerous negotiating methods to make a sale. Negotiation should be done using conversation and language that is light and friendly so as to avoid harshness or negativity. Sales executives also need to be sure that they are negotiating with the right person: the decision maker. Otherwise, the sales executive may end up on the losing end of profitability in the sale. Savvy negotiators also avoid putting anything in writing until the sales pitch and ensuing conversation has concluded. Because of the volatility of the negotiation process, the executive needs to be sure that the sale is concluded before committing anything written to a binding contract.
Michael Delich and other successful sales and marketing professionals have used other negotiation skills en route to making a sale. Sales managers should clearly define ahead of time the concessions they are able and willing to make during the negotiations. It also pays to let the potential client speak first in the negotiation process; instead of offering a discount up front, the executive should hear what the client has to say or offer first. Additionally, if a customer would like a discount in pricing, the negotiator should avoid giving a range to work with. Be definite in the discounted number offered to the customer.
Michael Delich - Sales and Marketing
Successful sales and marketing professionals, such as Michael Delich, president of Waitt Outdoors LLC, have perfected the skills needed to be prolific and profitable in the world of sales. A key part of being successful in modern sales is having foresight and developing a proactive plan that comfortably uses technology to advance its success.
Sales and marketing executives who want to remain prosperous and at the top of their field are aware that sales practices need to be constantly and consistently updated to reflect the times and the customer base. Professionals must be familiar with the world their target audience lives in and craft their pitch to give the buyer what he wants: an expert working with his current and future productivity and benefits in mind. Sales managers also need to accept and willingly cater to the digital customer, one who can have information about the sales company, both positive and negative, pulled up via Google in mere seconds.
Michael Delich and other prominent and experienced sales executives also focus on identifying the customer’s needs and concerns, rather than just trying to pitch a product blindly to the consumer. Many people don’t care to hear the traditional sales pitch anymore, but are more receptive to the marketing company representative that can help the customer’s business expand and become more profitable. Focusing on future results is integral to a successful relationship between salesman and client. Finally, a perceptive sales executive will know that he must keep his sales techniques updated, especially in a digitized world where sales methods and practices can rapidly change.
Source: http://bookboon.com/blog/2013/03/the-key-sales-skills-of-the-modern-sales-professional/
Michael Delich Explains Evolution of Digital Outdoor
The digital outdoor industry now represents around 40 percent of outdoor investment, and Michael Delich of Waitt Outdoor LLC can illustrate the unique value of digital outdoor. Advertising clients prefer gas stations, restaurants and bars for digital ads; gas stations, especially, often use digital TVs which provide an estimated 52 million customers with weather, sports, gossip and commercials each month. Gas Station TV has around 27.5 viewers a month at more than 1100 gas stations in the United States. The types of audiences available to digital TV advertisers are adult drivers with average incomes of $70,000, and utilize watching at gas stations as they wait.
Michael Delich’s analysis of the media-watching public shows that digital TV has risen in popularity due to the down time issue of waiting, when people engage with media as they momentarily have nothing else to do. Digital video recorders have caused commercial viewing to wane inside the home, which makes out of home advertising the more effective alternative. Nielsen media research revealed in 2009 that 91 percent of DVR users skip commercials.
Overall, Michel Delich of Waitt Outdoor LLC can show the client how billboards and displays are less expensive and more effective than television, radio, newspapers or other mediums. LCD screens with integrated media players are an innovation which allow for advertising at the point of purchase, allowing input in the decision making process of buying. In a reverse communication mode, small devices affixed to out-of-door advertising displays allow for data retrieval by the consumer. “Beacons allow you to communicate with the viewer. They also tell you frequency…,” according to Mark Boidman, managing director at PJSC.
Michael Delich Initiates Design Expertise at Wait Outdoor LLC
Waitt Outdoor LLC specializes in the impactive and instant advertising message, as Michael Delich works with clients to convey the precise communication needed within the customer’s budget. Design means everything in advertising, and in outdoor, which is aiming for a wide dispersal of the purchasing message with clarity and impact, Waitt Outdoor counsels precepts like clear and precise lettering which is immediately recognizable. Avoid using all capitals in the written message, as well as ornate fonts, as the choice of the type face impact the clarity and impression of the message. The letters of the advertising message must of necessity be large enough to read easily, with as little extraneous information as possible to heighten comprehension.
Michael Delich advises that mystery, humor or surprise are helpful to gain attention and consideration quickly and encourage quick recognition. Billboard messages must be fashioned specifically for the medium, and magazine or newspaper ads, which often contain a great deal of information and are sometimes complex, require a significant amount of simplification to be effective for outdoor design. Waitt Outdoor LLC encourages clients to use design computer programs like Adobe InDesign, Photoshop Macromedia and CorelDraw, and posts preferred file types and specifications for submission on their website.
The goals of outdoor advertising are the professional concern of Waitt Outdoor LLC and its President Michael Delich, which keeps in mind that outdoor advertising gains attention, promotes awareness and conveys a call to action. Waitt regards outdoor advertising as continuing to be the most effective means of reaching a broad audience of people, offering frequency at a dollar value for the client.
https://start.cortera.com/company/research/k2l8mqr1r/waitt-outdoor-llc/#
Michael Delich Learns Unique Security Skills as Operations Specialist
United States Navy Electronic Specialists like Michael Delich worked in the combat information, or combat direction centers, which are the nerve centers of the ship. The specialists in the ship’s nerve center organize the collection, processing, display, evaluate and disseminate tactical combat information to all command and control stations.
Plotting boards and tables in the command center of a Navy ship show the position and movements of submarines, ships and aircraft. Michael Delich worked as part of a specialists’ team which operated surveillance, height finding and tracking radars, equipment which identified friends from foes, radios, data link systems, and computerized consoles and equipment which enabled interface with the Aegis combat system. Electronics specialist Delich supported links for data exchange with ships, aircraft and other military units. Ship to ship communications and radio-telephone equipment were also part of the responsibilities of electronics specialists like Delich.
During Michael Delich’ time with the United States Navy as an electronics specialist aboard the USS Kansas City, he had access to specialized trainings. Some of these included service as a combat air controller for helicopters, anti-submarine aircraft and jet strike fighter aircraft. Delich could also have trained to be a watch supervisor or officer, or section leader. Training included skill in plotting and monitoring ship’s position with satellite navigation equipment, and determining ship’s position with radar imaging. Some operations specialists in the United States Navy, such as those electronics specialists like Michael Delich were given a secret security clearance to interpret and evaluate tactical data.
https://en.wikipedia.org/wiki/Operations_specialist_(United_States_Navy)
Michael Delich Grows Up in Land of Hiawatha
Michael Delich grew up in a Twin Cities of the United States which became united behind the arrival of the Minnesota Twins baseball team of the American League, and the Minnesota Vikings of the National Football League. Both teams were expressly named for, and represent, the state of Minnesota as a whole. The cities continue to remain distinct in their approach to growth and progress, as Minneapolis welcomes avant-garde architecture and Saint Paul integrates new architecture with an eye to the harmony of classical and Victorian buildings.
Michael Delich also grew up in a major religious center, where state headquarters of the Roman Catholic Archdiocese, the Episcopal Diocese, the Presbyterian Synod of Lakes and Prairies and the LDS Church reside. The Twin Cities is also the former headquarters of the four branches of the Lutheran faith.
Roamed in prehistory by the Ojibwe Native Americans, Henry Wadsworth Longfellow would bring fame to Minnesota in the United States when he based his epic poem The Song of Hiawatha on the Ojibwe legends of the famous chief. With an underlayment of sandstone and limestone, the entire area of Minnesota was shaped by water and ice in its millions of years of prehistory. Erosion of the limestone has resulted in many natural caves, utilized by white European settlers for everything from exciting hiding places for children to speakeasies in the era of Prohibition. The withdrawal of glaciers after the ice ages left numerous lakes and rivers, which today give Minnesota its national appellation of Land of a Thousand Lakes.
Source : https://en.wikipedia.org/wiki/Minneapolis%E2%80%93Saint_Paul
Michael Delich - Marketing Pitfalls
You Want to Avoid
Michael Delich has been in the marketing business for over 40 years. He is currently the President of Waitt Outdoor, LLC., a company dealing in outdoor advertising. If you are in business, one of the areas you need to focus more on is marketing. Proper marketing strategies will help you get your brand out into the market and bring in sales. Michael Delich shares a few marketing pitfalls you want to avoid.
Insufficient Documentation Process
If you want your business to succeed, proper marketing strategy is needed. With a clear marketing strategy, you will not have to worry about guessing the outcome or results of your business. Because of this, documentation is very important. Do not make the mistake of not having proper documentation for your marketing strategy. A well-detailed marketing documentation will help you in the following areas:
- Understand how the market reacts to your product
- Improvise and improve strategy
- Monitor areas of impact
- Identify what works and what does not
- Identify and repair areas that are not performing
Operating Without a Plan
Trying to run your marketing campaign without a plan will lead to disaster. Planning will help you put together marketing goals and how to achieve it. A proper marketing plan will help you with the following:
- Provide guidance through your marketing strategy
- Motivate and encourage your team to be productive
- Share the vision and goals to the whole team
- Eliminate ambiguity from your marketing strategy
- Reduce marketing expenses
Michael Delich has worked hard to build a successful career in sales and marketing.
Source: http://effectiveinboundmarketing.com/2016/03/17/10-marketing-pitfalls-to-avoid-in-2016/
Michael Delich - How to Motivate Your Sales Team
Michael Delich was the Vice President of Sales and Marketing at American Gramaphone Records, and successfully led the sales team and helped in revenue generation for the company. Sales is a tough job, it is tough on the energy level and tough on the ego, which is why often sales representatives have high salaries. However, at times, even a fat salary is not enough to combat the steep competition and finicky customers that sales representatives have to face on the job. Michael Delich has been in sales and marketing for over 40 years and share these tips you can use to motivate your sales team.
Use Commissions as a Driving Force
If you are trying to motivate your sales team to bring in the results you are looking for, you might want to bring some changes to your commission structure. If you are looking to push a new product, you can offer a higher commission for team members who bring in the most number of sales. Encourage your sales team to go after clients and let them know that their efforts will get paid off through your updated commission structure.
Build Your Dream Team
Without building a strong team, there is no way you are going to get amazing results from your team. Create a dream team by providing mentorship, training, support and encouragement for your sales team. Take the initiative to invest in your team, and you will see your investments bring back dividends.
Company Support
Since your whole company depends on the success of the sales team, you might want to get the others in the organization to encourage the sales team. You might want to announce campaigns and contests for the whole firm to support the sales’ team initiative to bring in new customers.
Michael Delich is currently the President of Waitt Outdoor, LLC.
Source: http://www.success.com/mobile/article/how-to-motivate-your-sales-staff
Michael Delich - Essential Management Skills
Being the President of Waitt Outdoor, LLC., Michael Delich has had to employ various management skills to steer the business towards success. Whether in finance, customer service, or IT, there are several skills that are required for performing your role as a manager. Michael Delich has held several managerial positions and shares a couple of management skills every manager should have.
Objective Setting
Objective setting is one of the most important jobs of a manager. You will have to establish and provide clear direction to your employees. The objectives should be properly discussed and your team should understand them well. You will have to ensure that adequate resources are identified and made available so that your team can achieve their goal.
Communication
Every manager should have excellent verbal and written communication skills. You will need to clearly explain the point across to your employees, and build positive relationships with them. If there is no clear communication between manager and staff, you cannot expect things to go smoothly.
Develop People
Effective managers invest time and energy in developing people. Take the time to work with your employees so that they can maximize their performance. You might want to use coaching and mentoring skills to get the most from your team. The ability to provide encouraging and constructive feedback and manage performance are key elements in developing and supporting your team.
Michael Delich knows the importance of being an effective manager and motivating the team to perform better.
Source: http://www.businesszone.co.uk/community-voice/blogs/thalestraining/5-essential-management-skills
Michael Delich-The Importance of Technology in Business
Michael Delich is a successful individual who has held various management positions during the course of his career. He attended Bellevue University and the University of Nebraska at Omaha and is currently the President of Waitt Outdoor, LLC. Michael Delich has excellent management skills and has played an instrumental role in the success of various companies. Technology has become the backbone of businesses, and can help businesses expand efficiently and rapidly. Here are some reasons why technology is important in business.
Improve Communication
Technology helps improve communication in the workplace. Technology enables office staff not to just depend on the telephone to communicate with others but provides a variety of options where people can communicate with each other, and with clients efficiently. It helps improve communication with business partners and clients, and instant messages can be sent to people without interrupting what they are doing.
Human Capital
With technology, it is easier to screen and hire potential candidates to your firm. Through the Internet, businesses and companies can spread the word about job openings and other business proposals. Hiring managers can target candidates and find out what kind of websites they visit before hiring them. With personality assessment and online screening tools, businesses can determine whether a candidate is a right fit for the organization.
Michael Delich started his career in the marketing and sales industry by working as a manufacturer’s representative.
Source: http://smallbusiness.chron.com/importance-technology-workplace-10607.html
